adidas Originals

Across an international flagship-store network, local collection launches and retail activations needed to reflect a consistent global brand direction. The interim assignment connected global marketing with activation managers in ten markets, alongside key store openings, re-openings and renovation projects.

As Interim Global Retail Marketing Manager, I coordinated flagship-store activations and collection launches with local activation managers across ten global markets.

• Managed brand approval workflows and reviewed local activation proposals against global brand direction.
• Aligned global marketing requirements with local teams and project partners.
• Contributed to the Moscow flagship opening and the Paris flagship re-opening.
• Supported the London store revamp and the Berlin flagship’s 15th anniversary.

The assignment provided continuity in global retail marketing during an interim period, guiding local activations through brand review and supporting coordinated flagship-store launches and updates. The Moscow opening shown here is one example within that wider international remit.

Independent contractor via Avantgarde Experts, based with the adidas Originals global team in Herzogenaurach from August to December 2016. My remit focused on retail marketing, brand approvals and coordination with local activation managers; store design, construction and local production were delivered by the respective specialist teams.

For production assignments, project leadership and professional opportunities:
‍t.schottenloher@legion3.com
+49 162 5101704