INNOCEAN — Hyundai

Hyundai’s retail and BTL activities required coordinated delivery across the i30 Fastback N market launch, test drives, vehicle presentations and media activity. The assignment also included creating a discreet, fully equipped conference environment for business and political delegations during the World Economic Forum 2019 in Davos.

I supported the Hyundai i30 Fastback N market launch through INNOCEAN, connecting retail marketing and account management with hands-on event production.

• Organised test drives and presentations of new vehicles and models, including a press conference in Rüsselsheim.
• Coordinated the factory location, technical provision and on-site production management for an AUTO BILD report. Editorial content and video production were outside my scope.
• Planned and delivered a private conference space in Davos during WEF 2019, coordinating the fit-out of a rented property, conference-room furniture and technical infrastructure.

The assignment connected automotive launch activity, media support and conference production. My contribution ranged from vehicle presentations and production on the ground to delivering a furnished and technically equipped meeting space in Davos.

Freelance Retail Marketing / BTL Account Manager at INNOCEAN Worldwide Europe, Frankfurt, from September 2018 to February 2019.

Alongside the Hyundai assignment, I contributed substantially to INNOCEAN’s Hankook sponsorship activation pitch for the UEFA Europa League Final 2019 in Baku. The team proposal combined digital communication, B2B partner hospitality and B2C fan and stadium activations. The pitch was not commissioned.

For production assignments, project leadership and professional opportunities:
‍t.schottenloher@legion3.com
+49 162 5101704