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Knorr-Bremse

IAA Commercial Vehicles 2018 · Planning & Coordination

Creating a clear route from complex planning to production handover.

Brands: Knorr-Bremse
Agency: via Avantgarde Experts
Role: IAA Project Manager
Assignment: 2018 · Temporary employment assignment

Download all cases (pdf)Knorr-Bremse exhibition stand with visitors and large presentation screens at IAA Commercial Vehicles 2018.

The Challenge

The exhibition project brought together senior stakeholders, specialist departments, external agencies and an internal event and technical team. Planning required a shared timeline, clear milestones and a reliable flow of information across these groups.

My Contribution

I coordinated the planning phase, building the central project structure and keeping decisions, responsibilities and progress visible to the people involved.

- Organised project-wide meetings and maintained the central timeline.
- Defined and tracked milestones across the planning process.
- Coordinated information between the steering committee, project owner, specialist departments and external agencies.
- Documented progress and directed relevant information to decision-makers.
- Prepared the project for handover to the internal event and technical team.

The Outcome

The project reached a planned and documented state ready for handover. The internal event and technical team then took responsibility for final production and delivery.

Project Context

My responsibility was central coordination of the planning phase. VORN Strategy Consulting worked on strategy and communication; Stereolize contributed the digital communication concept and interactive presentation. The completed exhibition brought these specialist contributions together.

Contact

For production assignments, project leadership and professional opportunities:
t.schottenloher@legion3.com
+49 162 5101704
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Independent Senior Producer
Brand Experience · Exhibitions · Digital Experience