Schleich

Schleich needed reliable delivery across a continuous flow of catalogues, new-product packaging and franchise-specific campaigns. Alongside this daily production, Traffic had to develop the brand’s communication and successfully defend its position as lead agency in a competitive pitch.

As Account Director, I managed the Schleich key account at Traffic Productions and led a 15-person creative team, connecting client priorities with design, content and production.

• Steered recurring catalogue production across the two annual editions, including layout coordination, approvals, schedules and budgets.
• Managed ongoing packaging design for new products and coordinated creative development across Schleich’s different franchises.
• Directed franchise activations, including animation and content production for DINOSAURS, across digital, social, video, print and retail.
• Coordinated the team’s work on the successful lead-agency pitch, linking brand strategy, storytelling and practical activation.

Traffic successfully retained the Schleich lead account. Our ongoing brand work and winning pitch laid the groundwork for the later brand relaunch, while catalogue, packaging and franchise production continued under coordinated account and creative leadership.

Permanent employment as Account Director at Traffic Productions GmbH, Munich, from March 2020 to August 2021. The work was delivered within Traffic’s agency team for Schleich.

The communication strategy and pitch work developed during this period formed a foundation for the brand relaunch publicly introduced in 2022. The opener illustrates the later brand identity.

For production assignments, project leadership and professional opportunities:
‍t.schottenloher@legion3.com
+49 162 5101704